ShaveEverywhere.com Shave Everywhere

Remember Adam Sandler's The Buffoon and the Dean of Admissions, where the Dean admits, "Yes, it's a veritable forest down there"? Following in the same tradition, Philips Norelco launched their online campaign for the Bodygroom razor in May 2006 in order to bring to light the importance of manscaping. Manscaping, or male grooming below the beard, has been a sensitive subject in the past, but Philips Norelco's website shows a true sense of empathy and compassion for hairy-bodied men everywhere.

ShaveEverywhere.com features a friendly, young man in a bathrobe speaking candidly about the importance of manscaping. This guy in a robe, known only as Robe Guy, explains how the Bodygroom allows you to shave the hard to reach areas of your body with relative ease. While some of the language is bleeped out, images of peaches, peacons, and carrots clarify Robe Guy's message as he discusses shaving "the hard to reach locks on the underside of your [BEEP - peacans appear]" and the "extra optical inch on his [BEEP - carrot appears]."

Robe Guy is not exactly politically correct, so we probably won't be seeing him on television, print, or any other traditional advertising formats. However, Philips Norelco states that an estimated 60% of Bodygroom buyers made their purchase after watching Robe Guy's insiprational message on ShaveEverywhere.com, which is a testament to the viral nature and growing importance of internet marketing.

ShaveEverywhere.com also features a manscaping ballad sung by Robe Guy himself, and the website was recently updated with an educational video about the history of male deforestation. If you've got a back that looks like a shag carpet or a pair of [BEEP - peacans appear] that look like they belong on a chimpanzee, Robe Guy may be your knight in shining armor, Bodygroom your Excalibur, and ShaveEverywhere.com your Camelot.